| 5.3.1 Define social media. | ||||
| 5.3.2 Understand how and why social media grew to play such an important role in the Web. | ||||
| 5.3.3 Explore the demographic breakdown of social media users and how their use of various applications differs. | ||||
| 5.3.4 Investigate the various types of social networks, how social networking sites function, and how marketers use these sites to build an audience. | ||||
| 5.3.5 Differentiate between Blogging and Content Management Systems. | ||||
| 5.3.6 Examine benefits and potential pitfalls of using Blogging and Social Media. | ||||
| 5.3.7 Explore Wikis and how they harness the collaborative nature of a user community. | ||||
| 5.3.8 Add Fresh Content with RSS/XML feeds. | ||||
| 5.3.9 Define “Mashups” and how they give marketers a unique opportunity to present features and information pulled together from other social media tools. | ||||
| 5.3.10 Explore the creation of Virtual worlds, how people communicate using avatars. |